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About Us
Goodfarmer Foods Holding ( Group ) Co., Ltd.

Goodfarmer was founded in 2002, with the headquarter in Shanghai, China. It is one of the most successful Chinese enterprises in the fresh food supply chain service. We provide our clients with a kind of comprehensive service in fresh food supply chain, including the cross-border direct procurement, commercializing processing, fresh storage, cold chain logistics distribution and marketing service.

Our brand plays a leading role in the industry. In 2018, Goodfarmer has won a series of honored titles including “The Most Influential Enterprise” and “The Most Influential Banana Brand” by China Fruit Circulation Association.

Our brand produces diversified products. In the past years, Goodfarmer has developed an emerging service, importing and exporting fruits and vegetables, which mainly centers on bananas. The emerging service covers the meat, seafood and some other kinds of leisure food. Meanwhile, we also distribute a series of famous brands, including the Kiwifruit produced by Zespri and the products (Anchor, Anlene, Anmum) produced by New Zealand Fonterra Group.

Our brand has built the global sales network. We have established long-term cooperative relationships with various companies all over the world. Particularly, our domestic partners contain the large supermarkets, e-commerce platforms, fruit chains, new retail systems and large wholesalers.

Our brand has the global purchasing network. On the one hand, we purchase the standard fruits with high quality abroad, including bananas and pineapples. On the other hand, we procure some other high-quality agriculture products such as apples and garlic, from domestic farms.

Our brand is equipped with national storage and cold chain logistics network. We have constructed 24 distribution centers in the main cities, with 32,000 square meters of fresh-keeping warehouse and 13,000 square meters of ripening facilities. The distribution center has the capacity of ripening 290 containers of bananas per week and acts as the key note of the local network. Therefore, a cold chain logistics has been established, which integrates transnational shipping lines, domestic logistics trunk lines and distribution city network.

Our brand keeps offering consumers the healthy and high-quality food. In 2017, Goodfarmer was awarded as one of the China Quality Credit Enterprises by the China Entry-Exit Inspection and Quarantine Association. Meanwhile, we have a series of international quality system certifications including GLOBALGAP, ISO22000 and BRC. In addition, we have established an outstanding quality control system, with which we can strictly control the quality of the whole supply chain, including source procurement, post-processing, storage and transportation, so that we can realize the docking between the whole industry chain and the traceable system for product security.

Our brand is committed to providing safe, healthy and delicious food to customers. We believe the core values of "market-oriented, customer-centered", adhere to "team, integrity, professionalism, innovation, win-win" and convey the concept of healthy, safe and beautiful life. May you have healthy life! May Goodfarmer be with you!





Our Honor
Our Culture
Company core values

Teamwork, Honesty, Professionalism, Innovation, Win-win

With teamwork, honesty, professionalism, innovation and win-win as core values, each and every one of Goodfarmer is firmly committed to working together for a better and brighter future of Goodfarmer.


Development Process
  • 2002
  • 2004
  • 2006
  • 2009
  • 2011
  • 2013
  • 2014
  • 2017
  • 2018
Goodfarmers Style
Outdoor activity
Brainstorm
Enjoy work and life
Team work
Goodfarmer Marathon Spirit
Annual celebration