The distribution is the core business of Goodfarmer, which takes the terminal sales channels as customers, striving to build a service platform for brand fruit processing and distribution.
It covers nine regional distribution centers nationwide. They are the Northeast Distribution Center, North China Distribution Center, East China Distribution Center, Northwest Distribution Center, Southwest Distribution Center ,South China Distribution Center, Shandong Distribution Center, and Henan Distribution Center with a total of 30 markets.
5 product divisions and 2 overseas companies were set up at the same time to satisfy the supply demand of distribution centers based on the origin. The main products are the Southeast Asian banana ,South American banana, Chinese banana, Vietnam pitaya, and Philippines pineapple, 90% products are the independent brands.
At present, there are sales teams with more than 1000 employees in distribution center, and up to 300 employees for terminal sales teams.
Banana is the key to distribution business, we constantly develop our own independent banana brands in distribution business, selling them in the name of Goodfarmer to various retailers. We have invested and established cold storage and ripening facilities in many large cities such as Shanghai, Beijing, Shenzhen, Nanjing, Chongqing . The cold storage covers 23000 square meters with 260 ripening cabinets, and 200 technicians at ripening and cold storage who have the leading position in the ripening technology in China. We will set up 50 distribution centers throughout the network in the next five years.
Complying with national food safety management requirements, making use of our many years of experience accumulated in the management of fresh food , Goodfarmer took the lead in use of international advanced warehouse management system (WMS) to strengthen the product managements in terms of tray, bar code , shelf, production and distribution to ensure that every box of fruit can be completely traced from the origin to the customer table . It takes the lead in the domestic fresh industry.
Cover 23000 square meter cold storage
We can offer 260 containers banana every week
200 hundred technical staff
30 distribution center all over China