About Us
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Our Culture
Development Process
Goodfarmers Style
About Us
Goodfarmer Foods Holding ( Group ) Co., Ltd.

    Goodfarmer business started in 2002, and the Headquarter located in Shanghai, China. Goodfarmer Group is the of Fresh food supply Chain service industry in China. Our company mainly provides comprehensive fresh food supply chain management services for domestic & foreign customers, including cross-border direct purchase, commercial processing, cold chain logistic & distribution and Sales service.

    We strive to diversify our products. We already developed an import and export business with banana as the main product, while meat, Seafood and Snack food all together constitute our new business, and the famous branded New Zealand “Zespri” Kiwi has become our significant distributing products.

    We established a global sales network and built long-term relationships with customers in nearly 70 countries and regions. Our domestic customers including large supermarkets, e-commerce, fruit chain stores, new retail outlets and large wholesalers.

    We also established a global purchasing network, nearly all oversea major region’s suppliers who produce Banana, Pineapple and many other fruits have built long-term business relationship with Goodfarmer. In our domestic area where there is garlic and apples and other high-quality fruits and vegetables, there is Goodfarmer brand.

    We always insist on providing healthy and high-quality food for consumers. China Entry-Exit Inspection and Quarantine Association awarded us the title of China Quality Integrity Enterprise in 2017. Besides, Goodfarmer also has many other international quality system qualifications such as GLOBALGAP, ISO22000 and BRC. We have established a sound quality control system and carried out strictly quality control in the whole supply chain which from source procurement, post-harvest handling to warehousing and transportation.

    We are committed to contributing safe, healthy and delicious food to human beings, adhering to the "market-oriented, customer-centric" and obedience to the core values of "team, integrity, professionalism, innovation and win-win,honor" to deliver a healthy, safe and beautiful life idea! Healthy life, Goodfarmer is with you!

Our Honor
Our Culture
Company mission:

      Provide safe and healthy food with good taste to the humankind

      Company Vision:Be a fruit and vegetables food supplier with brand which ranks No.1 in China and frist-class in the world.

     Company core values:Team、 integrity 、professional、 innovation、 win-win、honor

      Every Goodfarmer unite as one, and gathers all strength with the firm belief. Adhering to our core values, we work hard for Goodfarmer’s better tomorrow!

Development Process
  • 2002
  • 2004
  • 2006
  • 2009
  • 2011
  • 2013
  • 2014
  • 2017
  • 2018
  • 2021
  • 2022
Goodfarmers Style
Outdoor activity
Enjoy work and life
Team work
Goodfarmer Marathon Spirit
Annual celebration