Goodfarmer was founded in 2002, with the headquarter located in Shanghai, China. We provide comprehensive fresh food supply chain management services for domestic & foreign customers, including cross-border direct purchase, commercial processing, cold chain logistics and sales services. 

With the help of our extensive and diversified products, we have built a fruit & vegetable import-export business with banana as the main product, and an emerging business with beverage as the main product. Zespri Kiwifruit and other well-known branded products are also distributed by Goodfarmer. 

We have established an enormous global sales network, and have built long-term relationships with customers from around 70 countries and regions. Our domestic customers include large supermarkets, e-commerce, fruit chain stores, new retail outlets and large wholesalers. 

We have also established a global purchasing network, building long-term business relations with foreign suppliers from major growing regions of banana, pineapple and other fruits; and local garlic and apple suppliers.

Goodfarmer firmly insists on providing safe and high-quality food to our customers. We were awarded ”China Quality Integrity Enterprise” by China Entry-Exit Inspection and Quarantine Association in 2017. We have also acquired international quality system qualifications such as GLOBALGAP, ISO22000 and BRC. We have established a refined quality control system and been strictly implementing quality control processes throughout the entire supply chain, from source procurement and post-harvest handling to warehousing and transportation. 

Goodfarmer, on top of safety and high standards, is committed to contributing healthy and delicious food to humankind. We adhere to our "market-oriented, customer-centric" motto and fight to protect our core values of "Team, Integrity, Professionalism, Innovation, Win-Win, Honor" to pursue a safe, healthy and exquisite lifestyle! Healthy life, together with Goodfarmer!